Free Resource
Fix Common Landing Page Mistakes to Boost Ad Conversion Rates
The exact mistakes costing founders thousands in wasted ad spend.
One-page checklist. Specific fixes for each. No fluff.
The most common landing page conversion leaks
The recurring leaks are not mysterious: the page promise does not match the ad, the first viewport does not explain the offer, the primary CTA is hard to find, or the page gives a stranger no nearby reason to trust it.
- Message match: the ad and H1 promise different things.
- First viewport: the offer, audience, or next action is unclear.
- CTA clarity: the button names an action but not the outcome.
- Trust proximity: proof is absent or too far from the action.
- Mobile access: overflow, small targets, or a covered CTA blocks action.
- Page speed: the offer arrives after the visitor has left.
Use this as a screen, not a conversion promise. Run the free audit to see which conditions are observable on your page.
What's Inside The Checklist
H1 Doesn't Match Ad Copy
Forces visitors to re-qualify. +12% bounce.
CTA Says "Submit"
Too generic. Visitors unsure what happens next.
Meta Description Missing
Google shows random text. -5% CTR.
Form Asks Too Much Upfront
Friction spike. Abandonment +20%.
No Social Proof Above Fold
Trust gap. Skeptics bounce immediately.
Weak Reason to Believe
Claims without proof. Founder doubt.
Mobile CTA Below Fold
Mobile users can't find action. +30% mobile bounce.
Copy Uses "We" Not "You"
Visitor-agnostic. Low engagement.
No Urgency Signaling
Visitor says "maybe later" = never.
Trust Signals Absent
No testimonials, logos, guarantees. Low conviction.
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