Behavior analytics (heatmaps) · Pricing verified August 2026
Discover Hotjar Pricing (2026): What It Really Costs
Bottom line up front
Hotjar has a free tier (35 sessions per day) and paid plans from $32/month (Plus) and $80/month (Business). It shows you what visitors do with heatmaps and recordings - but it needs existing traffic, and it does not diagnose why a page fails to convert. If your headline does not match your ad, Hotjar shows people leaving; it does not name the message-match failure. Nebula diagnoses that structure on any URL, free, with no traffic required.
Hotjar pricing plans
Free
$0
35 sessions per day
Plus
$32/mo
Business
$80/mo
Pricing from hotjar.com as of August 2026. Prices change - verify at hotjar.com before deciding.
What you actually get for the price
Heatmaps, session recordings, scrollmaps, and on-site surveys. All of it requires real visitor sessions to generate data. Hotjar is excellent post-launch behavior observation - it shows where people click, hesitate, and leave - but it does not score the page's conversion structure or explain the cause.
When Hotjar is still worth it
Hotjar is worth it after you have traffic and want qualitative behavior data on top of a conversion diagnosis. For a new or low-traffic page, it produces almost nothing until sessions accumulate.
The cheaper alternative: Nebula
Nebula audits any public landing page in under 2 minutes - free, no signup, no credit card. It checks 9 observable page conditions: headline message match, CTA clarity, trust evidence, above-fold structure, mobile CTA, load speed, ad signals, SEO foundations, and AI citation readiness. The audit reports those page conditions. It does not predict conversion from paid traffic. When the audit finds failed conditions, the $97 one-time repair sprint writes the exact copy, code, or config changes for your page.
Frequently asked questions
Does Hotjar have a free plan?
Yes - Hotjar's free tier includes 35 sessions per day, which covers very small sites. Paid plans start at $32/month (Plus) and $80/month (Business).
How much does Hotjar cost per month?
Hotjar's paid plans are $32/month (Plus) and $80/month (Business), with a free tier capped at 35 sessions per day. Nebula's audit is free and needs no subscription.
Is Hotjar worth it if my landing page is not converting?
Hotjar will show you behavior, not the cause. If the page has a message-match failure or a missing trust signal, Hotjar shows visitors leaving - Nebula names the failing signal and the fix, before you pay for heatmap sessions.