Landing Page Leaks · Founder Stories
Discover 7 Proven Conversion Lessons from Real Landing Page Audits
The moment we found out our landing page had been silently broken. How long it had been broken. How much we spent. What we were blaming instead.
All stories are anonymous. Industry and spend range are approximate.
“We ran Google Ads for 11 weeks. $6,200 spent. I blamed the keywords, then the bidding strategy, then the agency. Ran the audit on a Tuesday afternoon. The H1 had been truncated since a CMS update in March - it read 'The project management tool that makes your te' and then nothing. I had never looked at my own page on mobile.”
“Six weeks of Meta ads. $3,800 gone. I told myself the algorithm was broken, CPMs were up industry-wide, the creative needed refreshing. The audit found the page was loading a 340KB HTML payload - we had a video autoplaying in the background that nobody had removed after a product shoot. The page took 8 seconds to load on 4G. I had been optimising ad creative for a page that nobody could wait for.”
“I spent nine weeks A/B testing audiences. $2,100 in Facebook spend. Narrow audiences, broad audiences, lookalikes, retargeting. The audit flagged that my social proof section - three testimonials I had spent two hours writing - wasn't rendering. The images had 404ed after I moved them to a new folder. The testimonials were there in the HTML. Invisible to every visitor for nine weeks.”
“Four months. $4,500 in LinkedIn ads. I had convinced myself the problem was post-click: the sales process was too slow, leads were going cold, we needed a better CRM sequence. The audit found the meta description was 201 characters - it got truncated in every LinkedIn preview at exactly the wrong word, cutting off before we named the specific problem we solve. Every ad click arrived having read half a sentence that ended with 'for teams who struggle with'.”
“Seven weeks, $1,900, three different product photographers. The audit found there was no CTA button above the fold on mobile - our designer had hidden it behind a hamburger menu 'to reduce visual clutter'. On desktop it was fine. 70% of our traffic was mobile. The button that was supposed to close the sale was one tap away from invisible.”
Submit yours
If you have a story - how long, how much, what you blamed - send it. All submissions are anonymous. We'll publish the ones that other founders will recognise in themselves.
Include your landing page URL and we'll run a free audit alongside it. You'll receive the findings before we publish anything.
Submit anonymously →Frequently asked questions
What is this article about?
It collects anonymous stories from founders whose landing pages were silently broken for weeks or months. Each story shows what they spent, how long the problem lasted, and what they blamed instead of the real cause.
What is the common thread in these stories?
In every case the founder did not know the page was broken. They blamed keywords, algorithms, targeting, or their sales process, while the real problem was a technical or structural issue on the page itself.
What kinds of problems did the audits find?
A truncated H1, a page with an autoplaying video that slowed load time, testimonials that 404ed, a meta description cut off mid-sentence, and a CTA hidden behind a hamburger menu on mobile.
How can I find out if my page is broken?
Run a free audit. It checks the structural elements that most often fail silently, such as headline rendering, page weight, broken assets, and mobile viewport visibility, in under two minutes.
Find out what your page is doing while you sleep
Every story above started the same way: the founder didn't know. The audit takes under 2 minutes and costs nothing. You'll find out.