Nebula Components · Diagnostic Reference

The 9 Conversion Signals

Every Nebula audit judges a landing page against nine signals defined in the Landing Page Diagnostic Specification v1.0.0. Each signal below has its own reference page: plain-language definition, decision rule, what gets inspected, a manual check, and pass/fail examples.

01Message MatchDoes the page promise match the expectation created by the ad or referring source?→02Trust SignalsDoes the page support its claims before asking for commitment?→03Mobile CTAIs the primary action visible and usable on a small viewport?→04Load SpeedDoes the page become useful quickly enough to keep paid visitors from bouncing?→05CTA ClarityIs the next step obvious and proportionate to visitor intent?→06Above-Fold ClarityCan a visitor understand the offer and next action in the first viewport?→07Ad Signal ContinuityCan paid clicks be connected to outcomes without guessing?→08SEO FoundationsCan search systems retrieve and interpret the page foundations?→09AI ReadinessCan answer engines identify, verify, and cite the page accurately?→