Signal 02 of 09 · Nebula Diagnostic Spec v1.0.0

Trust Signals

Does the page support its claims before asking for commitment?

Decision rule

At least one verifiable proof element must appear near the conversion ask: named results, sourced review counts, case studies, or identifiable company and author information. A run flags pages that make strong claims with no adjacent, checkable support.

What the engine inspects

  • ·testimonial and logo blocks
  • ·review widgets
  • ·case study links
  • ·author and company identity markup

How to check it yourself

  1. Locate the primary conversion ask on the page.
  2. Within one screen of it, look for checkable proof: named testimonials, sourced review counts, linked case studies, identifiable company details.
  3. Strong claims with no adjacent verifiable support fail the signal.

The engine automates this inspection and attaches measured evidence to every failing condition. A manual pass is not a substitute for the recorded evidence trail, but it should agree with it.

Pass / fail examples

Pass

A pricing claim sits next to a linked case study naming the customer and the measured result. Support is checkable. Clear.

Fail

"Trusted by hundreds" appears with no names, no sources, and no links. Flagged.